Chalk Talk

Let's talk brand strategies. Let's talk marketing tactics. Let's talk about design and communication. Let's talk about how to strengthen your business.

Sep02

Give Your Brand Some Space

“Oh, wow.” “So cool.” “I love this place!” When clients first come into our office, more often than not, they say something about how it looks and how it makes them feel. Granted, there are a bunch of creative types here at Red Chalk Studios, and we don’t mean to be braggadocious (okay, maybe a […]
Jul15

Posting, Tweeting and Snapping Your Brand

These days, if you’re not represented on social networks, you may not exist in people’s minds. That’s the reality. And if you’re trying to impact anyone under the age of, say, 50, it’s essential. You may already know this. You may already be there. You may already stay busy posting, tweeting and snapping. But are […]
Jun19

Brand Building : Start with a Strong Blueprint and Foundation

We want to challenge you to start thinking differently about your brand. Heck, we want to challenge you to just THINK about your brand. Before you decide you need a website that does X… Before you assume you need an advertising campaign that tries to sell everything you do… Before you disregard social media because you don’t personally use it… It’s time to stop putting […]
Mar05

A Taste Toast to Whiskey

Red Chalk Studios’ second Whiskey Roundtable is in the books and—like whiskey itself—we’re feeling quite warm and wonderful about it. It began last year when Red Chalk organized an informal “out-of-focus” group to help us research whiskey perceptions and insights as we embarked on the brand development of a new whiskey client. We had 9 tasters that night and […]
Feb05

Note to Self: Happy Doodle Day

Kim and I burst out laughing when we went over some notes she took during a client meeting. She actually wrote: “Note to self…” Of course the thought is, who else would she be writing to in her own notebook? And we then had a hilarious conversation (which would have been a great podcast), and […]
Feb01

Five Pieces of Advice for New Graphic Designers (and the not-so-new) On the Job Hunt

I was asked to help a soon-to-graduate graphic designer with one of her final projects—interview someone in the field. This request, not uncommon at Red Chalk Studios, coupled with a semester stint at Old Dominion University teaching a senior-level studio class, has revealed thematic advice I give rising designers. New talent is always knocking at our doors, and […]
Oct19

A Bad Spell of Branding

I confess. I make instant judgments. The above photo is an exception*, but when I see misspellings and bad punctuation, I immediately judge the writer as unintelligent, uneducated, or, worst of all, lazy. I hate to admit it, but I’m so bothered and distracted by it that I totally lose the impact of the message. […]
Nov07

A Letter to Our Clients

Dear Favorite Client, Where to begin? There are so many things we’ve been wanting to tell you, but until now, never quite got around to it. You’re busy, we’re busy… there’s the kids to feed and the chores to do. But we’re putting all of that aside now, because this is important and these things […]
Feb18

The Creative Species

It is hard to believe that it has been almost one year since I first began working at Red Chalk Studios. I can honestly say it has been a great honor to work beside, and have the opportunity to observe, the day-to-day customs of that most mysterious and elusive band of creatures, the “creative.” The […]
Jan12

The Golden Rule to Working with Creatives

My first professional position out of college was working at Nomadic Display as an in-house designer in the marketing department. It was a good job, though not even close to being the one of my dreams. I wanted to work at a small creative shop, in the heart of Alexandria, and design important, “cool” pieces […]

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